Fandango wants to create a new application featuring local events, as there is no current user-friendly application where users can seek events, share them, buy tickets, and enter; all in once place.
To create a mobile application redesign for Fandango, featuring local events. A user will be able to: (1) find events, (2) buy tickets, (3) share with friends, and (4) get into an event using the QR code in the app.
Whiteboard, Pen & Paper, Sketch, Axure
Our thought process: To eventually conduct surveys and find out what our users wanted from the should, could, and must haves that we listed.
One crucial part of our research process was conducting surveys, eventually leading to one persona, representing the result majority.
Our goal of handing out these surveys was to yield valuable findings on what features our persona would use the most, how, and why.
I created visual depictions of our survey results, to make the findings clear and concise:
The surveys revealed: (1) The value and need for this application, (2) What features were most wanted, (3) Search filtering options, and (4) The importance of an interactive application with social media / sharing.
Our designs were based on a persona, created from our survey results.
Sadiya is young, social, tech savvy, and goes to events often.
When Sadiya uses the app, she wants to:
1. FIND EVENTS
2. SHARE EVENTS
3. BUY TICKETS
4. ACCESS & ENTER
Finding A Solution
As UX designers, our ultimate goal is to make sure Sadiya's painpoints will be solved by giving her all the right solutions.
Sadiya's painpoints were to be solved by having a user-friendly mobile app where she can: (1) Customize events to her interests, (2) Narrow down event types based on filters (time, venue, location, price, etc.), (3) Share easily, and (4) Send easy pay-me-back reminders for her friends.
Scenario & User Flow
Sadiya's friends are coming to visit her in LA from out of town. She would love to take them to a concert while they're here. She opens the Fandango Events app. She has an existing account with Fandango for movies, so her account information and social media accounts are already connected. She opens the "EVENTS" feature, and gets taken to an onboarding process.
Continuous user testing helped our flow and designs evolve, for a more user-friendly experience.
Since we had so much content, information architecture was a big factor in our design. Features, buttons, and text were constantly being moved to make it more intuitive, and to not overwhelm the user.
Here are the iterations just on our homepage, based on our users' feedback, starting with whiteboard, then pen & paper, then MyBalsamiq, and lastly, Axure.
Below is a video of our first user test on paper prototypes, on the first day of the project:
deliverables & next steps
Through research, persona building, and testing, my team delivered high fidelity prototypes that solve all the painpoints my user experienced, allowing her to achieve all of her goals and needs.
As we only had two weeks to conduct research, create wireframes, and test prototypes, we were able to create something we are proud of...but not a finished product. Our next steps if we were to pursue this project would be to consistently test, update our designs accordingly, and add more features our users mentioned that were not viable options at this point in time.